
Make it stand out.
Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Recap
If you follow Spotify Advertising, then it should be no surprise that we're pretty taken with Gen Z. In fact, every year we set out to hear from Zs themselves and publish what we learn in Culture Next, our annual global trend report.
Spotify’s Global Head of Public Affairs Dustee Jenkins moderated the panel “Who is Gen Z Really?” with Teenager Therapy podcast co-hosts Kayla Suarez and Thomas Pham, and JUV Consulting Founder and CEO Ziad Ahmed. They unpacked findings from the 2022 Culture Next report and focused on how Gen Z is listening and creating on Spotify as they navigate early adulthood. They also shared what this means for brands that are trying to reach them.
“Whatever it is, the way you tell your story online can make all the difference.”
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace